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| ANC Sports has partnered with Dew Tour since 2005. | New for 2010, LED replaces rotational signage atop the vert ramp. | ANC will continue to provide traditional rotational signage, as pictured here on BMX park course. |
ANC Sports Provides First Ever LED Signage at Dew Tour
(Purchase, NY June 25, 2010) - The Dew Tour will feature for the first time ever a light emitting diode (LED) signage system, provided by ANC Sports Enterprises, during the 2010 events which begin Friday, June 25th in Boston, MA.
ANC Sports has partnered with the Dew Tour since 2005, supplying advertising signage at each event location. ANC will continue to provide 240 feet of traditional rotational systems, while the 2010 Dew Tour will be the first to be highlighted with over 300 feet of full motion graphic capabilities across 69 LED modules.
During Vertical Ramp events, LED signage will be mounted on the fence on either side of the drop in location and on the opposite side of the ramp from the drop in location. Sections of LED signage are also slated for use in certain BMX and Skate Park courses.
"We are excited to introduce this state-of-the-art system to select Dew Tour event perimeters,” said Colleen Duffy-Brace, vice president sales of ANC Sports. “ANC’s courtside, field-level and event perimeter signage solutions create an energetic atmosphere while providing sponsors unlimited inventory and creative opportunities to engage consumers.”
Driven by ANC’s patent-pending VisionSOFT™ operating system, the company’s LED signage systems are capable of displaying real-time information, dynamic animations, and traditional sponsor graphics. ANC will staff each event with as many as six technicians to operate, maintain and break down the signage system. Additionally, ANC’s client services team will coordinate artwork production for all traditional banners while creating dynamic LED content for the digital displays.
The 2010 Dew Tour will be held in Boston, Chicago, Portland, Salt Lake City and Las Vegas. Events will be televised on NBC, USA and the MTV family of networks.
About ANC Sports
ANC Sports Enterprises, LLC, is the industry leader in team and venue services, providing integrated signage, design, and marketing solutions for sports and commercial facilities. ANC Sports and its divisions: ANC Technologies, ANC Design, and ANC Marketing, offer Light Emitting Diode (LED), rotational and fixed visual displays; advanced media control systems; signage operation and maintenance; advertising sales and marketing consultation; graphic design; and printing production. ANC Sports provides signage solutions for 200 plus venues/stadiums in North America. For more information on ANC Sports, please visit its web site at www.ancsports.com.
About the Dew Tour
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At season's end, the overall points leaders in the five disciplines will be crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport 2, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor) and Nike 6.0, Wendy's and Toyota (event title sponsors). Associate partners include Ball Park, JCPenney, MATADOR by Jack Link's, Paul Mitchell, PlayStation,
PowerBar, Sony and Verizon. More information can be found at www.allisports.com.