ANC Sports Debuts First Ever Tennis Courtside LED Signage
ANC Partners with StarGames to Present Courtside LED Signage During 2011 BNP Paribas Showdown Tonight on ESPN2 and ESPN3.com
(Purchase, NY - February 28, 2011) - The first ever professional tennis event in the United States to feature digital signage around the court perimeter will be broadcast live tonight. Coverage will begin at 7:00pm on ESPN3.com before moving to ESPN2 at 9:00pm.
ANC Sports provided the 2011 BNP Paribas Showdown with 324 feet of LED signage
The BNP Paribas Showdown will feature John McEnroe and Ivan Lendl competing in a one set pro match, followed by a best of three set match between Pete Sampras and Andre Agassi. Both matches will be surrounded by six sections of LED signage, each measuring 54 feet which are capable of displaying full motion animations during stoppages and real-time information during match play.
A rendering of a photo from the 2010 BNP Paribas Showdown previews the digital signage around the court. (Madison Square Garden Photo Services/ANC Design)
"ANC's signage provides enormous benefits and elevates the presentation of the whole event," said Jerry Solomon, President and CEO of StarGames. "After collaborating with ANC at our recent Caesar Tribute skating show, there was no question that we wanted to include this technology in our tennis events. The flexibility and features within the ANC system allow us to be on the cutting edge which is a great addition for our sponsors and fans."
Partnering with StarGames and MSG Sports, ANC Sports' staff will be onsite to install, operate and create dynamic content for the event. Driven by ANC Sports' patent-pending VisionSOFT™ operating system, the courtside signage system presents corporate partners with unlimited creative opportunities such as specific moments of exclusivity. In addition, the signage is capable of synchronizing to feature one dynamic full motion visual or separating into individual images throughout the event.
"We are extremely excited to partner with the BNP Paribas Showdown to introduce our event-side LED signage capabilities to tennis," said Jerry Cifarelli, President and CEO of ANC Sports. "ANC's advanced technologies provide sponsors with the unique ability to reach television viewers with real-time messaging based on actual moments throughout a match which can help grow initiatives such as Tennis Night in America."
The BNP Paribas Showdown is the headline event of the USTA's Tennis Night in America celebration of tennis, which is the start of the sport's largest tennis youth recruitment effort. In addition to the BNP Paribas Showdown, ANC Sports' event-side signage has been utilized to enhance events such as The Caesars Tribute, NBA Draft, ESPN X Games, Dew Tour, United Football League, Major League Soccer, among many others.
ANC partnered with StarGames to provide LED around the ice at The Caesars Tribute which was televised on NBC on Dec. 25th
About ANC Sports
ANC Sports Enterprises, LLC, is the industry leader in team and venue services, providing integrated signage, design, and marketing solutions for sports and commercial facilities. ANC Sports and its divisions: ANC Technologies, ANC Design, and ANC Marketing, offer Light Emitting Diode (LED), rotational and fixed visual displays; advanced media control systems; signage operation and maintenance; advertising sales and marketing consultation; graphic design; and printing production. ANC Sports provides signage solutions for 200 plus venues/stadiums in North America. For more information on ANC Sports, please visit its web site at www.ancsports.com.
