State Farm Expands College Backboard Program into NBA with ANC Sports
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| ANC placed State Farm in 15 NBA arenas, including the American Airlines Center, home of the Dallas Mavericks. |
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| The New York Knicks backboards will be highlighted with the State Farm brand throughout the 2007-08 season. |
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| ANC's original "Basket Profile" signage in the NCAA (above) was modified for the NBA. |
(Purchase, New York, October 29, 2007) - ANC Sports Enterprises today announced a sponsorship program that positions State Farm Insurance on the framework behind the backboards of 15 teams in the National Basketball Association throughout the 2007-08 season.
The NBA has approved signage on the basket stanchion arm for the upcoming season, a concept conceived by ANC Sports for State Farm during the 2006-07 NCAA basketball season.
State Farm, the exclusive NCAA advertiser of the prime sports real estate last season has expanded into the NBA to become the most dominant backboard sponsor in basketball. The signage is featured on live broadcasts and in game highlights on regional and national sports news programs.
The NBA required ANC's original NCAA backboard signs to be modified to meet specific dimensions. The new signage is an approximately four feet long padded sleeve and is wrapped around the basket stanchion support arm, which runs perpendicular to the backboard and parallel to the floor. ANC is producing the signs on behalf of the teams working with State Farm.
"We are proud to increase our presence in the NBA with this new advertising inventory," said Ed Gold, advertising director, State Farm Insurance. "ANC Sports' outstanding sponsorship programs and innovative in-arena placements have helped State Farm become one of the most recognizable brands in sports."
State Farm's basket profile program includes signage with Atlanta Hawks, Cleveland Cavaliers, Dallas Mavericks, Denver Nuggets, Golden State Warriors, Los Angeles Clippers, Miami Heat, New Jersey Nets, New York Knicks, Philadelphia 76ers, Portland Trial Blazers, San Antonio Spurs, Sacramento Kings, Seattle Supersonics, and Toronto Raptors.
"Expanding into the NBA exemplifies State Farm's leadership in sports advertising," said David Bialek, president of ANC Sports Marketing. "The League's approval of ANC's Profile Position demonstrates the value our innovative sponsorship programs bring teams and their corporate partners."
In addition to the backboard signage, ANC secured courtside sponsorships on behalf of State Farm with the Chicago Bulls, Detroit Pistons, Phoenix Suns, and Houston Rockets.
About State Farm
State Farm® insures more cars and homes than any other insurer in the U.S. and is also a leading insurer in Canada. State Farm's 17,000 agents and 68,000 employees serve over 76 million auto, fire, life and health policies in the United States and Canada, and more than 1.7 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.
About ANC Sports
ANC Sports Enterprises, LLC, a full service marketing company, specializes in providing complete signage solutions that generate maximum sponsorship and advertising revenue while enhancing the overall fan experience. ANC Sports and its divisions: ANC Technologies, ANC Design, and ANC Marketing, offer Light Emitting Diode (LED), rotational and fixed visual displays; advanced media control systems; signage operation and maintenance; advertising sales and marketing consultation; graphic design; and printing production. ANC Sports provides signage solutions for 150 plus venues/stadiums in North America.For more information on ANC Sports, please visit its web site at www.ancsports.com.