ANC Sports Courtside Signage Featured with 20 NBA Teams
ANC Leads Implementation of Digital Signage Courtside with 15 NBA Deployments
 The Boston Celtics featured ANC's DLP®II Digital Courtside Signage System in 2010.
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(Purchase, New York, October 29, 2010) – ANC Sports Enterprises kicks-off the National Basketball Association 2010-11 season this week with partnerships with 28 of the 30 teams, including courtside signage systems with 20 NBA franchises.
ANC Sports added two new courtside partners during the off-season, while two existing clients will be transitioning their courtside systems to new applications. The Miami Heat, Phoenix Suns, Sacramento Kings, and Washington Wizards will all feature new courtside systems during the 2010-11 season, raising the number of partners utilizing either ANC’s DLP® or LED courtside platforms to 15 NBA teams.
The Miami Heat and Sacramento Kings are new additions to ANC’s client roster; with the Heat selecting ANC’s LED 6mm Diamond Vision™ Courtside Display to feature on both the camera visible and opposite sides of the court, while the Kings will utilize the company’s DLP®II Digital Courtside Signage System. The Phoenix Suns are planning to transition to ANC’s LED Diamond Vision™ Courtside Display and the Washington Wizards will replace the team’s rotational platform with the company’s DLP®II Digital Courtside Signage System.
ANC's LED 10mm Diamond Vision Courtside Signage System during the 2009-10 season.
ANC's DLP®II Digital Courtside Signage System during the 2009-10 season.
 ANC tests the new LED 6mm Diamond Vision Courtside Display prior to the Miami Heat's first game.
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Additionally, ANC’s full product line of courtside platforms enables the company to offer rotational signage to either complement the digital technology or use in its place. Currently, five NBA teams that are not using digital applications have selected ANC as their official courtside rotational signage provider.
“We are committed to providing our partners with different courtside signage options which create marketing opportunities based on each team’s objectives,” said Jerry Cifarelli, president and chief executive officer of ANC Sports Enterprises. “ANC’s state-of-the-art digital signage applications and patented software solutions generate new creative opportunities courtside while transforming the event experience throughout an arena.”
Driven by ANC's VisionSOFT™ operating system, ANC’s DLP® and LED courtside systems feature an unlimited amount of sponsor opportunities on the signage prominently seen during television broadcasts. ANC’s advanced software system also enables the courtside digital applications to interface with all the displays in the arena or feature individual graphics and information, offering new marketing packages for corporate partners.
 ANC Marketing's "Basket Profile" position can now be found throughout the NBA and NCAA.
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While ANC introduces technology innovations to the NBA, the company’s marketing team has developed revenue opportunities for 24 teams through integrated courtside signage and promotional corporate partnerships. After revolutionizing basketball in-game advertising with the development of the “Basket Profile” signage in 2006, ANC Marketing has also placed advertisers on the basket stanchion arms of 21 NBA teams for the 2010-11season.
In addition to creating revenue opportunities and operating multiple signage applications, ANC provides its partners with a turnkey signage solution through the creation of dynamic graphic content. ANC Design, the creative division of ANC Sports, will produce sponsor animations, team content and crowd prompts the LED and DLP® digital displays of 12 NBA teams.