ANC Opens MLB Season with Signage & Marketing Partnerships with 27 Teams
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| The Seattle Mariners can now feature in-game animations on Safeco Field's new 99-feet wide by 11-feet high LED video scoreboard. |
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| The new scoreboard at Safeco Field features out-of-town scores during the Seattle Mariners' home opener. |
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| The State Farm Neighborhood at Kauffman Field, home of the Kansas City Royals. |
(Purchase, New York April 15, 2010) – ANC Sports Enterprises opened the 2010 Major League Baseball season with partnerships with 27 of the 30 teams, including the new 99-feet wide by 11-feet high Mitsubishi Electric Diamond Vision™ LED video scoreboard at Safeco Field.
The Safeco Field LED scoreboard will feature approximately 1,100 square feet of dynamic content, such as scores of games in progress, current pitchers, batters, outs and runners on base from around the league. Driven by ANC Sports Enterprises’ patent-pending VisionSoft™ operating system, the state-of-the-art screen will also display full motion team graphics, animations such as "Home Run", and sponsor acknowledgments in conjunction with real-time statistics.
While ANC's digital systems such as the installation at Safeco Field redefine the fan experience, the company's rotational platforms continue to drive team revenue while connecting brands with partners. ANC renewed rotational signage partnerships with five teams in 2010, including the Baltimore Orioles, Pittsburgh Pirates, San Diego Padres, Seattle Mariners, and Toronto Blue Jays.
“ANC’s signage provides teams with the capabilities to deliver real-time statistics and premium entertainment while connecting corporate partners with a targeted audience,” said Jerome Cifarelli, president and chief executive officer of ANC Sports. “Our full service signage and marketing solution ensures all of ANC’s partners feature an event atmosphere that creates a dynamic and long-lasting consumer impression.”
LED and rotational signage are just two of the platforms ANC utilizes to drive brand awareness for corporate sponsors through partnerships with MLB teams. In 2010, ANC Marketing developed integrated programs such as the State Farm Neighborhood section in the outfield stands at Kauffman Stadium, home of the Kansas City Royals and a national State Farm Community initiative. In addition to State Farm, ANC has developed sponsorship programs for partners such as Hankook Tires, Lucas Oil, Lumber Liquidators, Monroe Shocks, among numerous others.
Complimenting ANC’s marketing, rotational and LED signage partnerships, the company’s turnkey service provides MLB venues with signage production, content creation and installation for all of its platforms, as well as non-traditional projects. The Toronto Blue Jays partnered with ANC to create specially designed decals that will provide sponsor exposure across 180 feet on the windows of the well-known center-field restaurant at the Rogers Centre for the first time.
Additionally, ANC Design, the creative division of ANC Sports will supply dynamic LED content for six MLB teams, including Boston Red Sox, Detroit Tigers, Houston Astros, San Francisco Giants, Seattle Mariners, and Washington Nationals.
About ANC Sports
ANC Sports Enterprises, LLC, is the industry leader in team and venue services, providing integrated signage, design, and marketing solutions for sports and commercial facilities. ANC Sports and its divisions: ANC Technologies, ANC Design, and ANC Marketing, offer Light Emitting Diode (LED), rotational and fixed visual displays; advanced media control systems; signage operation and maintenance; advertising sales and marketing consultation; graphic design; and printing production. ANC Sports provides signage solutions for 200 plus venues/stadiums in North America. For more information on ANC Sports, please visit its web site at www.ancsports.com.