ANC Sports & Tennessee Titans Debut Revolutionary Game Day Presentation at LP Field
Titans Hosted Arizona Cardinals Tonight on ESPN in Front of Largest Outdoor Surface Mount LED Displays in the World
The Tennessee Titans and ANC Sports debuted a revolutionary game day presentation which combines video and sound elements unlike any other live sports production during the first 2012 preseason game at LP Field on August 23rd.
Broadcast on ESPN, the preseason game featuring the Titans and Arizona Cardinals was played beneath the 2nd largest video screens in the National Football League and the largest outdoor surface mount LED displays in the world. The two 157' wide by 54' high video screens are joined by a new 800 speaker distributed sound system and over 1300 linear feet of ANC's 20mm LED fascia signage that will measure more than five feet tall.
"It's awesome," linebacker Gerald McRath said in a recent interview with The Tennessean. "It is one of those things that makes your overall experience in the league even better. ... I think fans are going to love it."
Through a new 10-year partnership between ANC and the Titans, the display system will transform the atmosphere at LP Field with some of the highest resolution images in sports displayed across pure pixel to pixel high-definition on ANC's 16mm surface mount LED signage. The displays will come to life through an elaborate creative collaboration which combines visuals, music and special sound effects to deliver an all-inclusive entertainment experience.
Working with Emmy Award winning music production company Deaton Flanigen, ANC created a unique game day presentation. The visuals and sounds at the stadium are not just synchronized to play at the same time; rather the elements were created concurrently.
The ANC and Deaton Flanigen creative teams worked hand in hand to develop original visual and sound elements for the Titans that actually play off each other. ANC created featured content such as the game open and player introductions to specific music rhythms and themes developed by Deaton Flanigen, while special sound effects were embedded into sponsor and crowd animations.
While the video and sound elements will create dynamic live entertainment every week, the 24,000 square feet of LED signage will also be used to provide fans with information they have grown accustomed to having while watching football at home. Driven by ANC Sports' VisionSOFT operating system, the displays will be able to feature scrolling fantasy stats, twitter updates and other information of whats happening not only the field, but also around the League. ANC's proprietary VisionSOFT will also distribute uncompressed content to the displays, providing fans with the purest information, animations and graphics possible throughout the entire display system.
"The boards, obviously, we didn't use them a lot today, but seeing the size of them and what they're going to be able to do with them, I think it's going to be exciting for the fans," head coach Mike Munchak told www.titansonline.com after practice leading up to the first preseason game. "I think it just adds to the whole package of the game and will add to the excitement of what's happening. Hopefully we'll have some good things to show on those replay boards."
ANC spearheaded the manufacturing and installation of the video display system. The 10-year partnership between the Titans and ANC also includes ongoing maintenance, continued content creation and operation.