ANC returns to Oklahoma City for 2012 National Circuit Finals Rodeo

Later this month, ANC Sports will once again partner with the Oklahoma State Fair Arena to provide LED signage above the “bucking” and “roping” chutes at the Ram National Circuit Finals Rodeo held from March 29 thru April 1.

Geoff McClune and Jarred George, ANC’s operators on site, will operate the 22mm LED display for the duration of the bull-riding competition. The display allows event management to sell significant amounts of inventory to sponsors of the competition located within a television-visible location.

Last year, ANC operations manager Joe Matrone maintained a running diary of the event which can be read here. ANC performed its duties flawlessly and the Oklahoma State Fair Arena was thrilled to be working with the organization for a second consecutive year.

The State Fair Arena, located in Oklahoma City, seats nearly 11,000 fans. From 1965-78, the Oklahoma State Fair Arena (then known as the Jim Norick State Fair Arena) was home to the National Finals Rodeo where, under the direction of general manager Clem McSpadden, it became a major league sports event.

The participants will compete in a multitude of events which include Bareback Riding, Saddle Bronc Riding, Barrel Racing, Steer Wrestling, Team Roping, Tie-Down Roping and Bull Riding.

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ANC Marketing partners Hankook and Indians’ Shin Soo Choo at SEMA

ANC Sports recently put together a deal in which Cleveland Indians’right-fielder Shin Soo Choo was present at Hankook’s booth during the SEMA show held in Las Vegas at the end of October.

ANC Marketing President Dave Bialek and Vice President of Sales, John Obropta were present at the event in which Choo signed autographs and posed for pictures with fans. He also signed baseballs and gloves for a select few lucky attendees. The appearance generated additional traffic for ANC client Hankook’s booth.

ANC also provided Hankook with a video montage of the 2011 MLB season featuring their home plate signage at various ballparks in the country highlight exciting plays.

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ANC Sports on the road with the Dew Tour

Since the start of the Dew Tour this past summer, ANC Sports continued its partnership with the Tour at various other stops culminating with the finals in Las Vegas. ANC operators and technicians were present for stops at the Portland Invitational in Portland, Oregon; the Toyota Challenge in Salt Lake City, Utah; and the Dew Tour Championships in Las Vegas, Nevada.

In the month of August, ANC’s Bob Snavely was on site in Portland, Oregon alongside operations manager Joe Matrone to set-up the signage for the various Dew Tour stops. Each event is unique and provides its own set of challenges. In Portland there were three different sites. The first was the Rose Garden arena, outside on the bowl and riverside for BMX Dirt. The one challenge in Portland was with the three distinct locations, planning became difficult. However, ANC allocated the appropriate resources to ensure that the set-ups at each site were done in a timely manner. Rotational signage was moved daily with work concluding between 3-4 AM each day.

The following month, ANCS’s Mike Magaletta was on site for the Dew Tour stop in Salt Lake City for the Toyota Challenge. Every Dew Tour stop has different courses and presents different challenges for ANC. In Salt Lake City, the operators were working with three different venues. The Vert Ramp and Skate Park were set up inside Energy Solutions Arena in addition to a Dirt course outside in the parking lot two blocks away. Much of the most challenging work goes on behind the scenes and never gets seen by the public. The rotational signage is the last piece to be placed because work on the courses must be completed beforehand.

The Vert Ramp always proves very difficult because the technicians need to get 12 250-pound rotational display units up a 15 foot ramp onto a 5 to 7 foot wide deck. In this case, the ANC techs were able to maneuver a fork lift into a very tight spot using K-turns to get our crates to the top. In the past various techniques were used from walking them up staircases to lifting them using ratchet straps. The dirt course was interesting because the ANC representatives got to work alongside TJ Lavin who designed the course. There was limited space between jumps so attempts were made to place signs got the most television exposure. Minutes before the event, TJ decided the signs should be moved and all four technicians were actually on the course running a sign between jumps and riders.

Skate Park presented similar problems space wise. As soon as the signs were placed, NBC cameramen had issues with a few so minutes prior to the event techs were scrambling to find room just before start and found spots that were mutually convenient. Another common challenge is dealing with riders resting bikes and sitting on top of signs during the event. The technicians often stand with the riders on the course with a roll of tape because of the expectation that eventually a bike or skateboard will go through a sign and this is exactly what happened during the skate park event. During intermissions any necessary repairs are made without television cameras catching any mishaps. Overall Salt Lake City was a success and all sponsors were very happy with the presentation.

Following the Toyota Challenge, ANC’s operators headed to Las Vegas for the finals in October. Joe, Mike and Bob arrived on Monday October 10th and immediately began surveying the vacant property near the Hard Rock Hotel. They also took inventory of all the equipment that had arrived from ANC’s Atlanta warehouse. The offsite location would host the BMX, Dirt and BMX Park events. Adding to the unique nature of each event, the Vert Ramp was actually suspended above the hotel swimming pool. Over the next two days, the ANC’s team set-up the Skate and BMX courses across two parks. Also, banners were placed featuring title sponsor Go Daddy and rotational units were tested. After the layout was complete, on Thursday the ANC team operated BMX Park and the preliminaries. Over the course of the weekend, a concert, BMX Park Final and Skate Street Final took place. After those events concluded, the team broke-down each park while the Dirt Final was taking place. The following day, there was one last Dirt event after which was broken-down and all equipment was ready for shipment. Adding to the unique layout of the Hard Rock Hotel, all equipment by the pool area had to be hoisted by hand as the location could not support a forklift. Everything was staged by hand and carried off by hand. Sunday evening, the truck arrived and all equipment was loaded to be shipped back to the Atlanta warehouse.

ANC was intimately involved with the Dew Tour and ensured that all equipment was properly placed ensuring all sponsors received appropriate television exposure while ensuring that the equipment would not interfere with the performance of the riders. Check back next year for updates on the 2012 edition.

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ANC continues partnership with Dew Tour

ANC continues its expansion into non-traditional sporting events this
weekend with this year’s Dew Tour being held in Ocean City, MD from July
21-24.

Featuring events like the BMX Vert, Skateboard Bowl and even Surfing, the
Dew Tour will be an action-packed weekend showcasing the talents of Brett
Banasiewicz, Andy Macdonald and Olympic Gold Medalist Shaun White.

Additionally, the event will feature a concert performance by Kid Cudi, a
skate park for the public and a Festival Village where fans can meet and
greet the various athletes participating in the event. ANC signage will be
prominently displayed throughout the weekend on the beach.

ANC has provided the Dew Tour with rotational signage since inception and
this year’s edition features 24 modules with ANC Event Operations Manager
Joe Matrone overseeing the functionality and breakdown of the units.

Considering that the event is being held on the beach, technicians
encountered a little more difficulty than usual with regards to mobility,
power and placement. Arriving this past Monday, rain prevented the team
from setting up the modules. Working under an even tighter schedule, Joe
and his team arrived on site at 7AM and worked through the night to make
sure the modules were fully operational and secured in place.

All 24 units will be moved to the Vert Finals on Sunday after which, the
team will break down and ship them back to Purchase. You can learn more about the event here.

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ANC Sports partners with Zendesk

ANC has partnered with Zendesk in order to better serve our customers and promote transparency when there is a technical issue.

Building on our current 24-hour toll-free hotline – which has been a tremendous resource for digital signage operators to call and speak live with a senior technician – we will integrate Zendesk to create the new web based ANC Help Desk. The new system will allow ANC’s customers to keep track of every issue as it occurs and perhaps provide insight as to what may be causing the problem at hand.

“ANC has always been committed to customer service,” Mark Stross, ANC Sports Chief Technology Officer said in an interview with Commercial Integrator. “Since technology is constantly evolving, technical issues are inevitable. We believe its best to solve the problem with our partners in the most efficient manner, which helps prevent future issues, rather than hide from it.”

Should hardware or software malfunction, Zendesk will log any dialogue during a phone call to the 24-hour hotline. Once the communication is documented, it is distributed to dedicated client contacts in an email ticket through the Zendesk platform. Since some issues cannot be fully resolved without further examination, the ticket is updated with each step of the process until the all parties are satisfied and the signage system is functioning properly.

This additional transparency will allow our customers to see how ANC is addressing problems in the field and that we are serious about providing top-knotch service. ANC Sports values its partnerships and is constantly looking for ways to streamline communication with our operators in the field.

To read the story in Commercial Integrator, click here.

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ANC Sports places digital courtside signage at Newark’s Prudential Center

With Madison Square Garden undergoing renovations for the next three summers, the WNBA’s New York Liberty will call the Prudential Center home.  Since the Liberty enjoyed using ANC’s courtside signage over the course of the past few seasons, ANC moved, set up and will operate the company’s LED Courtside Display from Madison Square Garden to the Prudential Center for all home games.

ANC Sports technicians moved the digital courtside displays on Friday, May 13th in anticipation of Newark’s official welcoming event for the team hosted by Mayor Cory Booker.

ANC Operations Manager, Joe Matrone led the move and was present to ensure the equipment was properly calibrated and the correct messaging was displayed. “We had to rearrange the cabinets to properly fit the arena’s current configuration, but ultimately we made it work. The Liberty requesting our signage to be used at their temporary home speaks to the quality of our product and the service we have provided them over the years.”

In addition to the Mayor, local vendors and business owners were present to welcome the Liberty to Newark.

“It’s a tremendous shot in the arm, both in spirit, inspiration for the young people, thousands of free tickets for our folks and then financially to the bottom line, it creates more jobs, more economic opportunity. I’m thrilled by it,” said Mayor Booker.

The links below will direct you to ANC Sports’ multimedia gallery which contains pictures of the signage and the article in the Newark Star-Ledger which documented the event.

ANC Sports Multimedia Gallery

http://www.nj.com/sports/njsports/index.ssf/2011/05/newark_mayor_corey_booker_welc.html

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ANC Sports featured in Sign Builder Illustrated

ANC Sports was featured in this month’s edition of Sign Builder Illustrated detailing how ANC put together the digital signage at the 2011 BNP Paribas Showdown held in Madison Square Garden.

SBI writer Ashley Bray spoke with Joe Matrone, Operations Manager and Michael Hopkins, Director of Commmunications & Marketing of ANC Sports and received a behind-the-scenes account of how the company prepared for the event, the obstacles they had to overcome and more importantly, how successful the event was.

ANC expanded on an existing relationship with Star Games, the event organizer. The company provided digital signage to the Caesar’s Tribute to the Golden Age of Ice Skating in December, another Star Games event.

“After collaborating with ANC at our recent Caesar Tribute skating show, there was no question that we wanted to include this technology at our tennis events,” said Jerry Solomon, president and CEO of Star Games. “The flexibility and features within the ANC system allow us to be on the cutting edge, which is a great addition for our sponsors and fans.”

The article provides a running diary of sorts, detailing how Joe had to start his day much earlier than normal, issues with set-up, delivery and break down. It is a unique perspective considering viewers only see the finished product and have no idea what issues or difficulties the provider encountered prior to the start of the show.

You can read the article here.

Feel free to comment on the site or provide your feedback on our company Facebook site.

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ANC Design provides graphics for Military Appreciation Night

The Nationals last night hosted Military Appreciation Night at Nationals Park where the club honored all military personnel.

ANC Sports’ design and creative services team created specific graphics for the Nationals in order to commemorate the event. The Nationals event, which was planned prior to the start of the season, coincided with the recent news regarding Osama bin Laden which added even more significance to the evening. MLB teams across the country have now scheduled similarly themed game days in light of the recent events.

Nationals owner Mark Lerner said, “”We’re proud of every game when we honor the military, but this is special. This is bigger than anything in sports”.

Military Appreciation Night served as the first of five home games of the Patriotic Series. The Nationals will donate tickets to each of the games as recognition of service members service.

ANC Design has past experience providing clients new creative on short notice. Most recently, the Penn State Nittany Lions wrestling team won the national championship in March and the University wanted to surprise them team with a congratulatory message upon their arrival. ANC had installed a new video board in Rec Hall a few weeks prior and consistent with the company’s service-oriented approach, created new graphics which earned rave reviews from the athletic administration.

The design and creative services team at ANC Sports is capable of creating new and unique graphics based on current events, team initiatives or any other occurrence that a client would like to highlight.

Next time you are at a sporting event and notice the cool graphics during stoppages of play, there is a strong possibility that the graphic was created by ANC Design. Be sure to check our Facebook page for a photo from last night’s Nationals game capturing the custom graphic for the event.

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ANC lights up the Dodge National Circuit Finals Rodeo in OKC

This past month, ANC Sports partnered with the Oklahoma State Fair Arena to provide LED signage above the “bucking” and “roping” chutes at the Dodge National Circuit Finals Rodeo held from March 31 thru April 3. ANC’s event manager, Joe Matrone, was at the event and detailed his experiences in a running diary. Below he discusses what happened behind the scenes and gives his thoughts on how ANC will continue its expansion into special and unique events in the future.

March 30

Today we had a final walk-through at the venue. All the graphics and messages were loaded into the LED display to ensure accuracy and visual functionality. There were few changes to be made but the most surprising part was when building maintenance brought all the live animals into the venue to make sure they would not be scared or surprised by the brightness and imagery of the signage. After those checks were completed, we discussed timing the displays with arena effects such as lighting and music.

March 31

We came into the arena at 9 AM this morning with the show scheduled to start at 7:30 PM. We continued doing our checks from the night before and set the order of messages and sponsor placements that would run throughout the duration of the rodeo. The gates opened at 6 PM and we synced all of our messaging with the pregame ceremonies. Each night had a theme. Tonight was a tribute to the military.

April 1

No real changes today. Tonight’s theme was a tribute to Native Americans.

April 2

Tonight there was a tribute to traditional cowboys. Pretty interesting seeing how much of an impact they are on the culture here in Oklahoma.

April 3

The show ended at 3 PM today. We began to break-down and wrap up immediately after. We took apart the hangers holding the unit and then disassembled the display itself. Once all the wiring and equipment was loaded up on the truck, we went back to the hotel, packed up and headed to the airport. All in all, a great event with a new appreciation for what these cowboys put themselves through.

I think ANC is doing a great job providing some of these unique events across the country the opportunity to generate additional revenues with the digital signage we provide. It is also helping the company gain additional exposure in cities and states that may not have any professional sports teams but may have needs in the future that ANC can satisfy. I look forward to helping coordinate additional events in the future that don’t necessarily involve professional basketball, baseball or football.

- Joe M.

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ANC Sports involved throughout 2011 NBA Playoffs

As the NBA Playoffs kicked off on Saturday, April 16, the ANC Sports logo was visible throughout the weekend. Currently, 11 of the 16 playoff teams feature court side signage provided by ANC.

Of the 11, the Atlanta Hawks, Boston Celtics, Indiana Pacers, New Orleans Hornets, Oklahoma City Thunder, Philadelphia 76ers and the Portland Trail Blazers are using ANC’s DLP court side signage displays while the Miami Heat and New York Knicks are both employing ANC’s LED court side signage. In the west, both the Grizzlies and Lakers utilize ANC’s rotational signage. Both the DLP and LED displays are powered by ANC’s patent-pending VisionSOFT operating system.

ANC Sports’ Courtside Digital Signage System is a one-of-a-kind revenue generating platform that is capable of enhancing the live event atmosphere. Driven by ANC’s patent-pending VisionSOFT™ operating system, the state-of-the-art court side system can display an unlimited amount of inventory, real-time statistics, dynamic animations, interactive crowd prompts, and sponsor acknowledgements.

Next time you tune in to a playoff game, take a look at what display is being used at the scorer’s table. You just might see that there is a little stadium logo on the corner!

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