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Hispanic Demographics

WHY HISPANICS
 
Research shows that 49% of Hispanics considered themselves to follow sports very or somewhat closely as opposed to 46% and 44% for Whites and African-Americans respectively. Hispanics of moderate acculturation do not leave their native country’s sports (soccer, local baseball, etc.) behind in favor of U.S.-based sports leagues, nor do they only follow traditional U.S.-based sports. These fans spread their passion for sport - creating a type of "super sports fan" who follows a wide breadth and great variety of sports not typically seen among the general market sports fan
 
It is estimated by the U.S. Census that the U.S. Hispanic demographic is approximately 50 million people, about 16% of the general population and growing at over three times the rate of non-Hispanics. Between 2000-06, Hispanics accounted for ½ of the nation’s growth and Hispanic growth (24.3%) was more than three times the growth of the total population (6.1%). The buying power of the Hispanic demographic is also anticipated to reach $1 trillion in 2011, while spending growth is more than two times the growth of the general market. By 2050, Hispanics are expected to consist of 30% of the total U.S. population, growing at a pace of 1.7 million per year.  
 
The U.S. Hispanic market continues to present tremendous growth opportunities for brands and projects that seek to attract loyal consumers. With Census 2010 recently completed, new data showing coast-to-coast growth in the Latino population will further cement the need for companies to directly approach this segment of the population. Some of the biggest and far-reaching organizations in America have spent significant dollars in U.S. Hispanic media with the top 50 adverstisers spending a combined $2.5 billion dollars in 2009.
 
With the increasing presence of the Hispanic consumer in America, the opportunity to capitalize is greater than ever. Targeting Hispanic consumers in the U.S. takes time, effort, commitment, understanding and the respect of the audience. ANC Deportes will consider your overall brand strategy, specific market needs, and priority markets and customize for the Hispanic demographic as well as identify opportunities to maximize Hispanic, team, league and event relationships and leverage them with the Hispanic demographic.
 
ESPN conducted a sports poll in 2008 and found that Hispanics aged 12 and older demonstrated considerable interest in a majority of American sports. See chart.
 
(Please note: 2010 figures are not yet available and these statistics are based off of prior surveys)

                             Statistical Portrait of Hispanics in the United States, 2008
Table 1. Population, by Race and Ethnicity: 2000 and 2008
Universe: 2000 and 2008 resident population 
  2008 population 2000 population  Percent, 2008 Percent, 2000
Hispanic 46,822,476 35,204,480 15.4 12.5
      Nativeborn 28,985,169 21,072,230 9.5 7.5
      Foreignborn 17,837,307 14,132,250 5.9 5
White alone,notHispanic 198,963,659 194,527,123 65.4 69.1
Black alone, not Hispanic 36,774,337 33,706,554 12.1 12
Asian alone, not Hispanic  13,227,070 10,088,521 4.4 3.6
Other, not Hispanic  8,272,186 7,895,228 2.7 2.8
Total 304,059,728 281,421,906 100 100
Note: "Other, not Hispanic" includes persons reporting single races not listed separately and persons reporting more than one race
Source: Pew Hispanic Center tabulations of 2000 Census (5% IPUMS) and 2008 American Community Survey (1% IPUMS)

 2010 Map of Percentage of Hispanic Population in U.S. by County
 

 

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